• Tracey Twynham

Why We Believe in the Subscription Data Model

And how it can keep your CRM clean and up to date

A subscription data model is a hassle-free approach to acquiring data intelligence for a specific, desired period. With marketing and sales focus often switching throughout the year and target audience demographics changing, a subscription-based approach is your most flexible option. It doesn’t tie you in to long term and complicated contracts.


Furthermore, when considering an outright purchase of data vs a subscription approach, it’s important to consider the rate at which a data list can become outdated and stale.


Therefore, unless dedicated resource can be applied to continuously cleansing purchased data, a subscription-based approach will allow for all target data to be renewed and kept cleansed for each subscription term.


Our Recipe for Data Success

Whilst we firmly believe in the subscription model, there are other ways of buying your data. No matter how you choose to purchase your data, we believe following these simple steps will provide the perfect recipe for data and marketing campaign success.


1. Target the right organisations – use our installed infrastructure and software data intelligence to target the organisations most likely buy what you sell.


2. Target the right people – ProspectaBase contains data on 118,000+ IT decision makers; the people who can make purchasing decisions to buy your products and services. Segmenting this data using filters such as installed data, renewal dates and buying personas will make your targeting even more accurate and successful.


3. Target using the right approach – we work closely with clients to understand their IT contact data requirements and to create bespoke data lists which will deliver the best return on investment.


4. Target using the right data – we only keep data on contacts that have a legitimate interest in IT products and services. We also clean data regularly, ensuring it is up to date and accurate.


By partnering with ProspectaBase you can rest assured that you will have access to the very best UK IT contact data.


Why a ProspectaBase Data Subscription Model Would Suit You

ProspectaBase is an end user database designed specifically for the IT industry. Its extensive collection of IT contact details and intelligence provides customers with comprehensive and accurate contact data, allowing them to direct marketing activity to exactly the right places. We enable clients to make the most of their marketing resources and help them focus on targeting the right people, in the right organisations, at the right time and with the right information.


Not only that, but we offer you a variety of ways in which to access this intelligent data to make sure you get exactly what you want.


Accelerate Sales Using Intelligent IT Contact Data

ProspectaBase can help you accelerate sales by using its database of over 300,000 UK IT industry contacts, including over 118,000 IT decision makers and 140,000 IT influencers.


What Purchase Options Are Available?

ProspectaBase data can be bought under a 12-month licence, which offers a year’s subscription and unlimited usage.

ProspectaBase data includes the following information with each data set:


  • Company address

  • Company telephone number Business sector

  • Contact name

  • Contact email address

  • Contact job title

  • Contact direct dial / mobile

  • Your choice of IT installation details, including account size, applications, software, hardware, telecoms and cloud etc.


Stay on the right side of data protection legislation

Compliance is key and at ProspectaBase we have a way of keeping you on the right side of data protection legislation. We apply our CTPS Checker service to all data subscriptions upon purchase so you know you are buying accurate, legislation compliant data. However, if you want to maximise such protection and ensure you’re your data remains compliant throughout the subscription term, there is also an option to add this as an ongoing service in 1 monthly, 3 monthly or 6 monthly increments.


If you agree a subscription data model is right for your business and want access to leading UK IT contact data that will supercharge your campaigns, please contact us for more details or request a data sample.

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