Black Friday and Cyber Monday marketing mayhem is just around the corner. Like it or loathe it, the American tradition has sailed across the pond and is here to stay. If you've got products or services, this is a great time to offer promotions and discounts to grow sales. But what's the smartest way of creating campaigns that will support lead generation and deliver the ROI you want? You can start by obtaining the type of smart contact data that will get your message in front

The Tokyo Olympic Games opening ceremony took place on Friday, July 23, 2021 and millions tuned in to watch as the games, delayed by 12 months, took to the world stage. Tokyo 2020 features 33 sports and a whopping 339 medal events, combine this with the 23 sports of the Paralympics and you have the biggest Olympic programme to date. The IOC has included four new sports - karate, surfing, skateboarding and sport climbing - and baseball and softball are making a return to the O

What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage

Welcome to the March round up of some of the top data stories hitting the news so far this month ... UK declares that the EU ‘does not hold the monopoly on data protection’ As we highlighted last month, there was a collective sigh of relief last when the EU published its draft data adequacy decision for its relationship with the UK, signalling that data will likely continue to flow freely in a post-Brexit world. However, in a sign of things to come, both the UK and the EU hav

Welcome to our monthly round up of some of the biggest data related stories hitting the headlines ... #dataprotection #datamatters

Taking data seriously, anything else is not an option #b2bmarketing

And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for a specific, desired period. With marketing and sales focus often switching throughout the year and target audience demographics changing, a subscription-based approach is your most flexible option. It doesn’t tie you in to long term and complicated contracts. Furthermore, when considering an outright purchase of data vs a subscription approa

Father Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need permissions, opt-ins or data protection officers. He knows that we’d rather have presents whether we’ve expressly consented or not. Father Christmas is always welcome, which (we hate to say it) isn’t necessarily the case for marketing activities. In the real world, the use of personal data is a year-round concern for marketers. Since GDPR came into ef

Data is likely to be one of the most valuable resources you have. Data, and the terms under which your customers permit you to use it, provides unique customer insight. This insight gives you the ability to target customers with personalised messaging and understanding of how, what, when or where to communicate with them. Customer data and consent is vital for brands to not just have, but to treat with respect. Having the correct data management systems in place is imperative

Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.

Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.

Read the latest top news stories focusing on data protection and privacy.