#datamatters

Helen Pritchett

How to be a Black Belt in Black Friday Marketing

Black Friday and Cyber Monday marketing mayhem is just around the corner. Like it or loathe it, the American tradition has sailed across...

Helen Pritchett

Discover a Winning Formula with ProspectaBase Data

The Tokyo Olympic Games opening ceremony took place on Friday, July 23, 2021 and millions tuned in to watch as the games, delayed by 12...

Helen Pritchett

Ethical, Responsible, and Respectful Use of Data

What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage

Helen Pritchett

Taking Data Seriously

Taking data seriously, anything else is not an option #b2bmarketing

Helen Pritchett

Why We Believe in the Subscription Data Model

And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...