Helen PritchettFeb 7, 20224 minData: The Good, The Bad and The UglyWith the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...
Helen PritchettMay 25, 20213 minBuyer Intent Data – reliable or bunkum?Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.
Helen PritchettMar 11, 20213 minEthical, Responsible, and Respectful Use of Data What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage
Helen PritchettFeb 9, 20213 minTaking Data Seriously Taking data seriously, anything else is not an option #b2bmarketing