2023 Starts Now!
Start planning now for 2023. We have taken a little time to reflect on 2022 and we hope it has been as busy a year for you as it has been...
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Helen Pritchett
- Aug 9, 2022
- 3 min
Great data works because …
“At its very core, data tells us what we need to do next. Data exposes inefficiencies and disadvantages. It reveals truths about our...
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Helen Pritchett
- Jun 30, 2022
- 2 min
Data Matters: Use the Best
ProspectaBase has been profiling, gathering, cleansing, and verifying data for nearly 25 years. Designed for the IT industry,...
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Helen Pritchett
- Apr 28, 2022
- 3 min
Customer Relationships – The Key to Success
We'd like to say a big thank you to all our customers. Why? Without you, ProspectaBase would not thrive, progress, or deliver on its...
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Helen Pritchett
- Mar 18, 2022
- 3 min
Spring into Action to Prevent Data Decay
Reinvigorate your 2022 marketing strategy with a thorough database and marketing Spring clean.
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Helen Pritchett
- Jan 24, 2022
- 4 min
Make Data Count in 2022
2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
18 views0 comments
Helen Pritchett
- Dec 14, 2021
- 3 min
A Festive Data Hero
It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...
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Helen Pritchett
- May 25, 2021
- 3 min
Buyer Intent Data – reliable or bunkum?
Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.
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Helen Pritchett
- Feb 9, 2021
- 3 min
Taking Data Seriously
Taking data seriously, anything else is not an option #b2bmarketing
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Helen Pritchett
- Jan 11, 2021
- 5 min
2021 – The Year Microsegmentation Comes of Age
What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
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