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    Search
    What Role Can Geography Play in Marketing?
    Helen Pritchett
    • May 16
    • 3 min

    What Role Can Geography Play in Marketing?

    Location has always played a significant role in marketing; however, during the digital age it has become even more critical. As...
    1 view0 comments
    Customer Relationships – The Key to Success
    Helen Pritchett
    • Apr 28
    • 3 min

    Customer Relationships – The Key to Success

    We'd like to say a big thank you to all our customers. Why? Without you, ProspectaBase would not thrive, progress, or deliver on its...
    1 view0 comments
    Spring into Action to Prevent Data Decay
    Helen Pritchett
    • Mar 18
    • 3 min

    Spring into Action to Prevent Data Decay

    Reinvigorate your 2022 marketing strategy with a thorough database and marketing Spring clean.
    11 views0 comments
    Data: The Good, The Bad and The Ugly
    Helen Pritchett
    • Feb 7
    • 4 min

    Data: The Good, The Bad and The Ugly

    With the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...
    2 views0 comments
    Make Data Count in 2022
    Helen Pritchett
    • Jan 24
    • 4 min

    Make Data Count in 2022

    2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
    8 views0 comments
    A Festive Data Hero
    Helen Pritchett
    • Dec 14, 2021
    • 3 min

    A Festive Data Hero

    It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...
    3 views0 comments
    How to be a Black Belt in Black Friday Marketing
    Helen Pritchett
    • Nov 3, 2021
    • 3 min

    How to be a Black Belt in Black Friday Marketing

    Black Friday and Cyber Monday marketing mayhem is just around the corner. Like it or loathe it, the American tradition has sailed across...
    2 views0 comments
    Data in the news September 2021
    Helen Pritchett
    • Sep 15, 2021
    • 3 min

    Data in the news September 2021

    Welcome to the September round up of some of the top data stories hitting the news so far this month ... TikTok in the headlines again...
    2 views0 comments
    Discover a Winning Formula with ProspectaBase Data
    Helen Pritchett
    • Aug 2, 2021
    • 3 min

    Discover a Winning Formula with ProspectaBase Data

    The Tokyo Olympic Games opening ceremony took place on Friday, July 23, 2021 and millions tuned in to watch as the games, delayed by 12...
    5 views0 comments
    Hybrid Working Brings Marketing Opportunities (if you have the right data)
    Helen Pritchett
    • Jul 5, 2021
    • 4 min

    Hybrid Working Brings Marketing Opportunities (if you have the right data)

    COVID has caused a dramatic cultural shift, which started through necessity but has become sustained as businesses have adapted how and...
    13 views0 comments
    Buyer Intent Data – reliable or bunkum?
    Helen Pritchett
    • May 25, 2021
    • 3 min

    Buyer Intent Data – reliable or bunkum?

    Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.
    6 views0 comments
    Data in the news May 2021
    Helen Pritchett
    • May 4, 2021
    • 3 min

    Data in the news May 2021

    Welcome to the May round up of some of the top data stories hitting the news so far this month ... TikTok sued for billions over use of...
    10 views0 comments
    Does your data need a spring clean?
    Helen Pritchett
    • Apr 30, 2021
    • 4 min

    Does your data need a spring clean?

    You spring clean your house so why wouldn't you spring clean your data? Do you even know if your data needs a spring clean? If your...
    11 views0 comments
    Ethical, Responsible, and Respectful Use of Data
    Helen Pritchett
    • Mar 11, 2021
    • 3 min

    Ethical, Responsible, and Respectful Use of Data

    What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage
    23 views0 comments
    Data in the News – March 2021
    Helen Pritchett
    • Mar 4, 2021
    • 4 min

    Data in the News – March 2021

    Welcome to the March round up of some of the top data stories hitting the news so far this month ... UK declares that the EU ‘does not...
    9 views0 comments
    Data in the News
    Helen Pritchett
    • Feb 24, 2021
    • 4 min

    Data in the News

    Welcome to our monthly round up of some of the biggest data related stories hitting the headlines ... #dataprotection #datamatters
    8 views0 comments
    Taking Data Seriously
    Helen Pritchett
    • Feb 9, 2021
    • 3 min

    Taking Data Seriously

    Taking data seriously, anything else is not an option #b2bmarketing
    18 views0 comments
    Why We Believe in the Subscription Data Model
    Helen Pritchett
    • Jan 27, 2021
    • 3 min

    Why We Believe in the Subscription Data Model

    And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...
    13 views0 comments
    2021 – The Year Microsegmentation Comes of Age
    Helen Pritchett
    • Jan 11, 2021
    • 5 min

    2021 – The Year Microsegmentation Comes of Age

    What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
    26 views0 comments
    Data in the News – December 2020
    Helen Pritchett
    • Dec 14, 2020
    • 4 min

    Data in the News – December 2020

    With Brexit transition approaching, we start this issue of Data in the News with the words of Elizabeth Denham of the ICO: “It is perhaps...
    9 views0 comments
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