Helen PritchettMay 163 minWhat Role Can Geography Play in Marketing?Location has always played a significant role in marketing; however, during the digital age it has become even more critical. As...
Helen PritchettApr 283 minCustomer Relationships – The Key to Success We'd like to say a big thank you to all our customers. Why? Without you, ProspectaBase would not thrive, progress, or deliver on its...
Helen PritchettMar 183 minSpring into Action to Prevent Data DecayReinvigorate your 2022 marketing strategy with a thorough database and marketing Spring clean.
Helen PritchettFeb 74 minData: The Good, The Bad and The UglyWith the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...
Helen PritchettJan 244 minMake Data Count in 20222022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
Helen PritchettDec 14, 20213 minA Festive Data HeroIt's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...
Helen PritchettNov 3, 20213 minHow to be a Black Belt in Black Friday MarketingBlack Friday and Cyber Monday marketing mayhem is just around the corner. Like it or loathe it, the American tradition has sailed across...
Helen PritchettSep 15, 20213 minData in the news September 2021Welcome to the September round up of some of the top data stories hitting the news so far this month ... TikTok in the headlines again...
Helen PritchettAug 2, 20213 minDiscover a Winning Formula with ProspectaBase Data The Tokyo Olympic Games opening ceremony took place on Friday, July 23, 2021 and millions tuned in to watch as the games, delayed by 12...
Helen PritchettJul 5, 20214 minHybrid Working Brings Marketing Opportunities (if you have the right data) COVID has caused a dramatic cultural shift, which started through necessity but has become sustained as businesses have adapted how and...
Helen PritchettMay 25, 20213 minBuyer Intent Data – reliable or bunkum?Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.
Helen PritchettMay 4, 20213 minData in the news May 2021Welcome to the May round up of some of the top data stories hitting the news so far this month ... TikTok sued for billions over use of...
Helen PritchettApr 30, 20214 minDoes your data need a spring clean?You spring clean your house so why wouldn't you spring clean your data? Do you even know if your data needs a spring clean? If your...
Helen PritchettMar 11, 20213 minEthical, Responsible, and Respectful Use of Data What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage
Helen PritchettMar 4, 20214 minData in the News – March 2021 Welcome to the March round up of some of the top data stories hitting the news so far this month ... UK declares that the EU ‘does not...
Helen PritchettFeb 24, 20214 minData in the News Welcome to our monthly round up of some of the biggest data related stories hitting the headlines ... #dataprotection #datamatters
Helen PritchettFeb 9, 20213 minTaking Data Seriously Taking data seriously, anything else is not an option #b2bmarketing
Helen PritchettJan 27, 20213 minWhy We Believe in the Subscription Data Model And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...
Helen PritchettJan 11, 20215 min2021 – The Year Microsegmentation Comes of AgeWhat’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
Helen PritchettDec 14, 20204 minData in the News – December 2020 With Brexit transition approaching, we start this issue of Data in the News with the words of Elizabeth Denham of the ICO: “It is perhaps...