Maximising Marketing Impact: The Power of Accurate Contact Data in the IT Industry
In IT marketing, leveraging precise and up-to-date contact information can amplify outreach efforts and drive unprecedented growth.
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Helen Pritchett
- Dec 19, 2022
- 2 min
Season's Greetings from ProspectaBase
This Christmas, rather than sending cards and gifts, ProspectaBase is once again supporting a charity. In 2022 we have chosen Katharine...
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Helen Pritchett
- Nov 16, 2022
- 4 min
2023 Starts Now!
Start planning now for 2023. We have taken a little time to reflect on 2022 and we hope it has been as busy a year for you as it has been...
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Helen Pritchett
- Oct 6, 2022
- 4 min
Tips on closing Q4
Q4 is the time to check your pipeline contains only genuinely “closeable” opportunities; focus on winnable Q4 sales.
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Helen Pritchett
- Sep 27, 2022
- 4 min
Data Health; what it really means and why you need it
If just having data was enough, those of us with databases would be home and dry; we’d all be making informed decisions, understanding...
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Helen Pritchett
- Aug 9, 2022
- 3 min
Great data works because …
“At its very core, data tells us what we need to do next. Data exposes inefficiencies and disadvantages. It reveals truths about our...
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Helen Pritchett
- Jul 28, 2022
- 2 min
Do you need to target decision makers?
When you need sales, you need to contact the decision makers. No dilly dallying about with gatekeepers, you need to get straight to the...
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Helen Pritchett
- Jun 30, 2022
- 2 min
Data Matters: Use the Best
ProspectaBase has been profiling, gathering, cleansing, and verifying data for nearly 25 years. Designed for the IT industry,...
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Helen Pritchett
- May 16, 2022
- 3 min
What Role Can Geography Play in Marketing?
Location has always played a significant role in marketing; however, during the digital age it has become even more critical. As...
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Helen Pritchett
- Apr 28, 2022
- 3 min
Customer Relationships – The Key to Success
We'd like to say a big thank you to all our customers. Why? Without you, ProspectaBase would not thrive, progress, or deliver on its...
3 views0 comments
Helen Pritchett
- Mar 18, 2022
- 3 min
Spring into Action to Prevent Data Decay
Reinvigorate your 2022 marketing strategy with a thorough database and marketing Spring clean.
21 views0 comments
Helen Pritchett
- Feb 7, 2022
- 4 min
Data: The Good, The Bad and The Ugly
With the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...
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Helen Pritchett
- Jan 24, 2022
- 4 min
Make Data Count in 2022
2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
18 views0 comments
Helen Pritchett
- Dec 14, 2021
- 3 min
A Festive Data Hero
It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...
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Helen Pritchett
- Nov 3, 2021
- 3 min
How to be a Black Belt in Black Friday Marketing
Black Friday and Cyber Monday marketing mayhem is just around the corner. Like it or loathe it, the American tradition has sailed across...
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Helen Pritchett
- Aug 2, 2021
- 3 min
Discover a Winning Formula with ProspectaBase Data
The Tokyo Olympic Games opening ceremony took place on Friday, July 23, 2021 and millions tuned in to watch as the games, delayed by 12...
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Helen Pritchett
- Jul 5, 2021
- 4 min
Hybrid Working Brings Marketing Opportunities (if you have the right data)
COVID has caused a dramatic cultural shift, which started through necessity but has become sustained as businesses have adapted how and...
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Helen Pritchett
- May 25, 2021
- 3 min
Buyer Intent Data – reliable or bunkum?
Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.
7 views0 comments
Helen Pritchett
- Apr 30, 2021
- 4 min
Does your data need a spring clean?
You spring clean your house so why wouldn't you spring clean your data? Do you even know if your data needs a spring clean? If your...
39 views0 comments
Helen Pritchett
- Mar 11, 2021
- 3 min
Ethical, Responsible, and Respectful Use of Data
What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage
31 views0 comments
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