Personalised marketing

Helen Pritchett

Maximising Marketing Impact: The Power of Accurate Contact Data in the IT Industry

In IT marketing, leveraging precise and up-to-date contact information can amplify outreach efforts and drive unprecedented growth.

Helen Pritchett

Great data works because …

“At its very core, data tells us what we need to do next. Data exposes inefficiencies and disadvantages. It reveals truths about our...

Helen Pritchett

Do you need to target decision makers?

When you need sales, you need to contact the decision makers. No dilly dallying about with gatekeepers, you need to get straight to the...

Helen Pritchett

Data Matters: Use the Best

ProspectaBase has been profiling, gathering, cleansing, and verifying data for nearly 25 years. Designed for the IT industry,...

Helen Pritchett

Make Data Count in 2022

2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.

Helen Pritchett

A Festive Data Hero

It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...

Helen Pritchett

Buyer Intent Data – reliable or bunkum?

Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.

Helen Pritchett

Why We Believe in the Subscription Data Model

And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...

Helen Pritchett

2021 – The Year Microsegmentation Comes of Age

What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...