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    Data: The Good, The Bad and The Ugly
    Helen Pritchett
    • Feb 7
    • 4 min

    Data: The Good, The Bad and The Ugly

    With the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...
    2 views0 comments
    A Festive Data Hero
    Helen Pritchett
    • Dec 14, 2021
    • 3 min

    A Festive Data Hero

    It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...
    3 views0 comments
    Ethical, Responsible, and Respectful Use of Data
    Helen Pritchett
    • Mar 11, 2021
    • 3 min

    Ethical, Responsible, and Respectful Use of Data

    What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage
    23 views0 comments
    Data in the News – March 2021
    Helen Pritchett
    • Mar 4, 2021
    • 4 min

    Data in the News – March 2021

    Welcome to the March round up of some of the top data stories hitting the news so far this month ... UK declares that the EU ‘does not...
    9 views0 comments
    Data in the News
    Helen Pritchett
    • Feb 24, 2021
    • 4 min

    Data in the News

    Welcome to our monthly round up of some of the biggest data related stories hitting the headlines ... #dataprotection #datamatters
    8 views0 comments
    Taking Data Seriously
    Helen Pritchett
    • Feb 9, 2021
    • 3 min

    Taking Data Seriously

    Taking data seriously, anything else is not an option #b2bmarketing
    18 views0 comments
    Why We Believe in the Subscription Data Model
    Helen Pritchett
    • Jan 27, 2021
    • 3 min

    Why We Believe in the Subscription Data Model

    And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...
    13 views0 comments
    2021 – The Year Microsegmentation Comes of Age
    Helen Pritchett
    • Jan 11, 2021
    • 5 min

    2021 – The Year Microsegmentation Comes of Age

    What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
    26 views0 comments
    Data in the News – December 2020
    Helen Pritchett
    • Dec 14, 2020
    • 4 min

    Data in the News – December 2020

    With Brexit transition approaching, we start this issue of Data in the News with the words of Elizabeth Denham of the ICO: “It is perhaps...
    9 views0 comments
    Father Christmas is our Data Hero
    Helen Pritchett
    • Dec 10, 2020
    • 3 min

    Father Christmas is our Data Hero

    Father Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need...
    8 views0 comments
    Data in the News – November 2020
    Helen Pritchett
    • Nov 12, 2020
    • 4 min

    Data in the News – November 2020

    US firms could gain access to Britons’ personal data via trade deal with Japan The personal data of Britons could be handed to US firms...
    9 views0 comments
    Data in the News
    Helen Pritchett
    • Oct 26, 2020
    • 4 min

    Data in the News

    Read part 2 of our data related "Data In The News" round up for October.
    4 views0 comments
    Data in the News – October 2020
    Helen Pritchett
    • Oct 1, 2020
    • 4 min

    Data in the News – October 2020

    Read the latest top news stories focusing on personal data
    7 views0 comments
    With the right data, targeting is easy (#datadrivenmarketing)
    Helen Pritchett
    • Sep 15, 2020
    • 4 min

    With the right data, targeting is easy (#datadrivenmarketing)

    Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.
    12 views0 comments
    Data in the News – September 2020
    Helen Pritchett
    • Sep 14, 2020
    • 3 min

    Data in the News – September 2020

    Read the latest top news stories focusing on data protection and privacy.
    5 views0 comments
    Why Best Practice in Data Usage Pays Dividends
    Helen Pritchett
    • Aug 27, 2020
    • 4 min

    Why Best Practice in Data Usage Pays Dividends

    Why data, the ‘holy grail’ of a business, should be given the respect and attention it deserves.
    9 views0 comments
    Data in the News – August 2020
    Helen Pritchett
    • Aug 6, 2020
    • 3 min

    Data in the News – August 2020

    Read our latest snippets of data in the news
    5 views0 comments
    Don't Compromise on Data Integrity
    Helen Pritchett
    • Jul 20, 2020
    • 4 min

    Don't Compromise on Data Integrity

    Find out why data integrity matters and why you shouldn't compromise on it.
    20 views0 comments
    Data in the News – July 2020
    Helen Pritchett
    • Jul 14, 2020
    • 3 min

    Data in the News – July 2020

    Read our latest snippets of data in the news
    4 views0 comments
    Data-driven Marketing Has Never Been More Important.
    Helen Pritchett
    • Jun 23, 2020
    • 4 min

    Data-driven Marketing Has Never Been More Important.

    In the IT marketing world data is the key to our new normal and data-driven marketing has never been more important. But what exactly is it?
    23 views0 comments
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