Personal data

Helen Pritchett

Data Health; what it really means and why you need it 

If just having data was enough, those of us with databases would be home and dry; we’d all be making informed decisions, understanding...

Helen Pritchett

Data Matters: Use the Best

ProspectaBase has been profiling, gathering, cleansing, and verifying data for nearly 25 years. Designed for the IT industry,...

Helen Pritchett

Data: The Good, The Bad and The Ugly

With the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...

Helen Pritchett

A Festive Data Hero

It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...

Helen Pritchett

Ethical, Responsible, and Respectful Use of Data

What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage

Helen Pritchett

Taking Data Seriously

Taking data seriously, anything else is not an option #b2bmarketing

Helen Pritchett

Why We Believe in the Subscription Data Model

And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...

Helen Pritchett

2021 – The Year Microsegmentation Comes of Age

What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...