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  • Helen Pritchett

A Festive Data Hero

It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father Christmas have been written, Maria Carey and Chris Rea are back on the radio and carol concerts and nativity plays are scheduled (Omicron notwithstanding). Father Christmas and his elves are remarkably busy at the North Pole and at this time of year we begin to wonder … how does Father Christmas manage the data he needs to deliver all our presents?

“He’s making a list

He’s checking it twice

He’s gonna find out

Who’s naughty or nice”

Father Christmas has a wealth of data that he relies on each year. Millions of children (and grown-ups) rely on his ability to create, sort, and organise the correct data lists that will ensure accurate delivery and avoid a Christmas crisis.

Data isn’t exactly the most festive of subjects, but maybe it should be. Now is a great time of year to ‘be more Santa’ and capitalise on loyal relationships and customer engagement. It’s the time to dig out the right data to get your message out to the right people; to those who have been nice not naughty and who have written a list of what they really want for Christmas.

Father Christmas – A Festive Data Hero

In the world of data, Father Christmas truly is our data hero. He always gets it right and that is our objective too. As a data provider, ProspectaBase aims to emulate Father Christmas in relevance and accuracy, to provide data lists that are as personalised as the Christmas list you send to the North Pole. There is an art to this, and we’re pleased to say we have the knack.

And so we should after more than 20 years in the business!

Our expertise is providing intelligent data that delivers results as good as Father Christmas. Our data is ideal as the backbone for lead generation marketing campaigns; from telemarketing to digital marketing and from account-based management to multi-touch marketing. Our breadth of accurate, intelligent IT contact data means our clients can relax in the knowledge that the data they buy will help to generate leads which turn into pipeline.

ProspectaBase prides itself not only on the accuracy and cleanliness of its data but also its relevance. And for this we must thank our ranks of data scientists, the ones who work as hard as Santa’s elves, spending their days profiling and cleansing to ensure that ProspectaBase really is worth its weight in data gold.

Why Is ProspectaBase Data Gold Standard?

Our IT end user contact data combined with our vendor installation data provides intelligent insight which develops into lead opportunities and lead generation. Designed for the IT industry the database holds IT contact data on over 300,000 contacts and 110,000 IT decision makers, as well as data on personnel and key aspects of organisations' IT installations. ProspectaBase holds records on 19,700 UK organisations flagged as having 100+ network users, which represents 94% of the UK's 100+ network users market.

Our data is intended to accelerate end user focused marketing and sales. So, if you’re looking for a data partner with a trusted data source and intelligent IT end user contact data for 2022, get in touch. We will help your 2022 campaign kick-off with the right data, data that matters.

That’s enough of the serious stuff. It’s time we signed off for the Christmas break. But before we do, for a bit of light relief and fabulous festive facts, have a read of this blog by Peak for some big data stats on Christmas that will blow your mind (and give you some answers for the Christmas pub quiz!!).

Wishing you and your families a very merry festive season and a prosperous New Year …  see you in 2022!


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