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    Search
    Great data works because …
    Helen Pritchett
    • 6 days ago
    • 3 min

    Great data works because …

    “At its very core, data tells us what we need to do next. Data exposes inefficiencies and disadvantages. It reveals truths about our...
    2 views0 comments
    A Festive Data Hero
    Helen Pritchett
    • Dec 14, 2021
    • 3 min

    A Festive Data Hero

    It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...
    3 views0 comments
    Why We Believe in the Subscription Data Model
    Helen Pritchett
    • Jan 27, 2021
    • 3 min

    Why We Believe in the Subscription Data Model

    And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...
    13 views0 comments
    2021 – The Year Microsegmentation Comes of Age
    Helen Pritchett
    • Jan 11, 2021
    • 5 min

    2021 – The Year Microsegmentation Comes of Age

    What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
    26 views0 comments
    Father Christmas is our Data Hero
    Helen Pritchett
    • Dec 10, 2020
    • 3 min

    Father Christmas is our Data Hero

    Father Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need...
    8 views0 comments
    Data Management and Consent – are you getting it right?
    Helen Pritchett
    • Nov 17, 2020
    • 3 min

    Data Management and Consent – are you getting it right?

    Data is likely to be one of the most valuable resources you have. Data, and the terms under which your customers permit you to use it,...
    12 views0 comments
    Clean Data Brings Better Sales
    Helen Pritchett
    • Oct 14, 2020
    • 5 min

    Clean Data Brings Better Sales

    Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.
    8 views0 comments
    Data in the News – October 2020
    Helen Pritchett
    • Oct 1, 2020
    • 4 min

    Data in the News – October 2020

    Read the latest top news stories focusing on personal data
    7 views0 comments
    With the right data, targeting is easy (#datadrivenmarketing)
    Helen Pritchett
    • Sep 16, 2020
    • 4 min

    With the right data, targeting is easy (#datadrivenmarketing)

    Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.
    12 views0 comments
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