targeted marketing | ProspectaBase

Great data works because …

“At its very core, data tells us what we need to do next. Data exposes inefficiencies and disadvantages. It reveals truths about our...

A Festive Data Hero

It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...

Why We Believe in the Subscription Data Model

And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...

2021 – The Year Microsegmentation Comes of Age

What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...

Father Christmas is our Data Hero

Father Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need...

Data Management and Consent – are you getting it right?

Data is likely to be one of the most valuable resources you have. Data, and the terms under which your customers permit you to use it,...

Clean Data Brings Better Sales

Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.

Data in the News – October 2020

Read the latest top news stories focusing on personal data

With the right data, targeting is easy (#datadrivenmarketing)

Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.