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Non-IT Buying Personas

ProspectaBase doesn't just excel in IT decision maker contact data.

You've created your buying personas as the people you need to target. But these people aren't the only roles that can impact tech sales.


Your key targets will be IT decision makers, but these people work closely with other influencers who have a significant impact on purchasing.


We understand this and, consequently, our database is enriched with key stakeholder contact data for non-IT influencers such as HR, finance, marketing and sales.

Don't just target IT decision makers.


Broaden your horizons by targeting contacts in the following influencer roles:

  • C-Level

  • Owner / MD 

  • Finance

  • Human Resources

  • Marketing

  • eCommerce

  • Sales

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