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Data Matching with PureData
Turn data into intelligence-rich leads
PureData is a data matching service which checks your data against ProspectaBase's extensive and highly accurate database of UK IT contacts and delivers clean and intelligent B2B marketing data in return.
PureData turns dirty data into clean data and adds infrastructure intelligence to create intelligence rich leads for marketing.
As a way of cleansing your existing data, PureData is a perfect companion to your wider marketing strategy. It can identify gaps in your data and gives you the opportunity to fill these gaps with intelligent data that will benefit your forthcoming campaigns.
Benefits of Data Matching
ENSURE YOUR DATA IS CLEAN, ACCURATE AND UP TO DATE
Data becomes stale quickly and needs regular cleansing to ensure its accuracy.
CLEANSE WEB FORM FILLS AND EVENT DATA
Data matching eliminates ‘mickey mouse’ form fills to avoid compliance issues and injects the most pure and accurate B2B data to your CRM.
ENRICH EXISTING DATA
PureData turns basic, dirty data into intelligent, clean data. It adds infrastructure intelligence to new accounts to create intelligence rich leads for personalised, targeted telemarketing or emarketing.
EXISTING DATABASE DATA
We take raw, stale data and turn it into tangible intelligent data.
If you have a large database that hasn’t been worked on in a while we can confirm what data is correct and then update and enrich any old or stale data.
Alternatively, if you have a patchy list that’s lacking in key information, we can run a matching exercise to add a variety of intelligence on contacts and/or infrastructure. We simply need a copy of the data you would like enriching (at a minimum, a list of company names).
WEB FORM FILLS OR EVENT DATA
Gated content accessed via web form fills is a common method of gathering prospect data and generating leads. Whatever the gate is designed for, its outcome is usually the same - to gather company and contact details to populate a CRM or marketing database for sales follow up.
Unfortunately it is common that fake or inaccurate details are entered which results in databases being filled with poor intelligence, leading to wasted sales efforts.
PureData eliminates ‘mickey mouse’ form fills to avoid compliance issues and injects only the most pure and accurate B2B data to your CRM.