DataBeat gets right to the heart of your data, helping you identify your customers which have the most potential for profitability .

Intelligent data is the foundation of every good marketing strategy.

Welcome to our monthly look at data stories that are hitting the headlines ...

As usage of data increases, organisations must consider and act upon best practices for gathering, storing, usage, analysing, and reporting

Here's our monthly look at data in the news for August 2019

Buying Personas are not new or innovative, but if you’re not using them you could be overlooking the true value of your data.

If you’re a B2B marketer have you survived GDPR? This article looks at the aftermath and what it means for personalised B2B marketing.

Winning new business relies on making new contacts. To make new contacts you need fresh data. Where do you source this in the GDPR era?

It’s not rocket science; data-driven marketing is the key to brand stretch and the ability to develop prospects from top to bottom of funnel