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    Search
    Data: The Good, The Bad and The Ugly
    Helen Pritchett
    • Feb 7
    • 4 min

    Data: The Good, The Bad and The Ugly

    With the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...
    2 views0 comments
    Make Data Count in 2022
    Helen Pritchett
    • Jan 24
    • 4 min

    Make Data Count in 2022

    2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
    8 views0 comments
    Buyer Intent Data – reliable or bunkum?
    Helen Pritchett
    • May 25, 2021
    • 3 min

    Buyer Intent Data – reliable or bunkum?

    Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.
    6 views0 comments
    Why We Believe in the Subscription Data Model
    Helen Pritchett
    • Jan 27, 2021
    • 3 min

    Why We Believe in the Subscription Data Model

    And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...
    13 views0 comments
    2021 – The Year Microsegmentation Comes of Age
    Helen Pritchett
    • Jan 11, 2021
    • 5 min

    2021 – The Year Microsegmentation Comes of Age

    What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
    26 views0 comments
    Father Christmas is our Data Hero
    Helen Pritchett
    • Dec 10, 2020
    • 3 min

    Father Christmas is our Data Hero

    Father Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need...
    8 views0 comments
    Clean Data Brings Better Sales
    Helen Pritchett
    • Oct 14, 2020
    • 5 min

    Clean Data Brings Better Sales

    Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.
    8 views0 comments
    With the right data, targeting is easy (#datadrivenmarketing)
    Helen Pritchett
    • Sep 15, 2020
    • 4 min

    With the right data, targeting is easy (#datadrivenmarketing)

    Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.
    12 views0 comments
    Data-driven Marketing Has Never Been More Important.
    Helen Pritchett
    • Jun 23, 2020
    • 4 min

    Data-driven Marketing Has Never Been More Important.

    In the IT marketing world data is the key to our new normal and data-driven marketing has never been more important. But what exactly is it?
    23 views0 comments
    IntelliData: Target Budget Holders With Real-time Data Accuracy
    Helen Pritchett
    • May 18, 2020
    • 2 min

    IntelliData: Target Budget Holders With Real-time Data Accuracy

    Use IntelliData as a segmentation engine to target budget holders
    9 views0 comments
    Spring Clean Your Data and Create Intelligence-rich Leads
    Helen Pritchett
    • Apr 21, 2020
    • 2 min

    Spring Clean Your Data and Create Intelligence-rich Leads

    Spring Clean Your Data and Create Intelligence-rich Leads
    15 views0 comments
    DataBeat – Beating At The Very Heart Of Your Business
    Helen Pritchett
    • Feb 14, 2020
    • 2 min

    DataBeat – Beating At The Very Heart Of Your Business

    DataBeat gets right to the heart of your data, helping you identify your customers which have the most potential for profitability .
    7 views0 comments
    Intelligent Data; the foundation of every marketing strategy
    Helen Pritchett
    • Jan 21, 2020
    • 2 min

    Intelligent Data; the foundation of every marketing strategy

    Intelligent data is the foundation of every good marketing strategy.
    6 views0 comments
    Data in the News – September 2019
    Helen Pritchett
    • Sep 11, 2019
    • 3 min

    Data in the News – September 2019

    Welcome to our monthly look at data stories that are hitting the headlines ...
    4 views0 comments
    Data: The Science Behind the Silos
    Helen Pritchett
    • Aug 14, 2019
    • 4 min

    Data: The Science Behind the Silos

    As usage of data increases, organisations must consider and act upon best practices for gathering, storing, usage, analysing, and reporting
    6 views0 comments
    Data in the News August 2019
    Helen Pritchett
    • Aug 7, 2019
    • 3 min

    Data in the News August 2019

    Here's our monthly look at data in the news for August 2019
    4 views0 comments
    The Value of Buying Personas in Helping Data Achieve its Potential
    Helen Pritchett
    • May 9, 2019
    • 2 min

    The Value of Buying Personas in Helping Data Achieve its Potential

    Buying Personas are not new or innovative, but if you’re not using them you could be overlooking the true value of your data.
    2 views0 comments
    GDPR; The Aftermath and What it Means for Personalised B2B Marketing
    Helen Pritchett
    • Apr 24, 2019
    • 3 min

    GDPR; The Aftermath and What it Means for Personalised B2B Marketing

    If you’re a B2B marketer have you survived GDPR? This article looks at the aftermath and what it means for personalised B2B marketing.
    0 views0 comments
    The Data Sourcing Dilemma
    Helen Pritchett
    • Apr 5, 2019
    • 3 min

    The Data Sourcing Dilemma

    Winning new business relies on making new contacts. To make new contacts you need fresh data. Where do you source this in the GDPR era?
    4 views0 comments
    Data: How Do You Source Yours?
    Helen Pritchett
    • Feb 26, 2019
    • 2 min

    Data: How Do You Source Yours?

    It’s not rocket science; data-driven marketing is the key to brand stretch and the ability to develop prospects from top to bottom of funnel
    1 view0 comments
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