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Oct 14
5 min

Clean Data Brings Better Sales

Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.

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With the right data, targeting is easy (#datadrivenmarketing)

Tracey Twynham

Sep 15
4 min

With the right data, targeting is easy (#datadrivenmarketing)

Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.

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Data-driven Marketing Has Never Been More Important.

Tracey Twynham

Jun 23
4 min

Data-driven Marketing Has Never Been More Important.

In the IT marketing world data is the key to our new normal and data-driven marketing has never been more important. But what exactly is it?

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IntelliData: Target Budget Holders With Real-time Data Accuracy

Tracey Twynham

May 18
2 min

IntelliData: Target Budget Holders With Real-time Data Accuracy

Use IntelliData as a segmentation engine to target budget holders

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Spring Clean Your Data and Create Intelligence-rich Leads

Tracey Twynham

Apr 21
2 min

Spring Clean Your Data and Create Intelligence-rich Leads

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DataBeat – Beating At The Very Heart Of Your Business

Tracey Twynham

Feb 14
2 min

DataBeat – Beating At The Very Heart Of Your Business

DataBeat gets right to the heart of your data, helping you identify your customers which have the most potential for profitability .

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Intelligent Data; the foundation of every marketing strategy

Tracey Twynham

Jan 21
2 min

Intelligent Data; the foundation of every marketing strategy

Intelligent data is the foundation of every good marketing strategy.

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Tracey Twynham

Sep 11, 2019
3 min

Data in the News – September 2019

Welcome to our monthly look at data stories that are hitting the headlines ...

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Tracey Twynham

Aug 14, 2019
4 min

Data: The Science Behind the Silos

As usage of data increases, organisations must consider and act upon best practices for gathering, storing, usage, analysing, and reporting

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Tracey Twynham

Aug 7, 2019
3 min

Data in the News August 2019

Here's our monthly look at data in the news for August 2019

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The Value of Buying Personas in Helping Data Achieve its Potential

Tracey Twynham

May 9, 2019
2 min

The Value of Buying Personas in Helping Data Achieve its Potential

Buying Personas are not new or innovative, but if you’re not using them you could be overlooking the true value of your data.

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GDPR; The Aftermath and What it Means for Personalised B2B Marketing

Tracey Twynham

Apr 24, 2019
3 min

GDPR; The Aftermath and What it Means for Personalised B2B Marketing

If you’re a B2B marketer have you survived GDPR? This article looks at the aftermath and what it means for personalised B2B marketing.

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Tracey Twynham

Apr 5, 2019
3 min

The Data Sourcing Dilemma

Winning new business relies on making new contacts. To make new contacts you need fresh data. Where do you source this in the GDPR era?

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Tracey Twynham

Feb 26, 2019
2 min

Data: How Do You Source Yours?

It’s not rocket science; data-driven marketing is the key to brand stretch and the ability to develop prospects from top to bottom of funnel

1 viewWrite a comment

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