Helen PritchettFeb 74 minData: The Good, The Bad and The UglyWith the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...
Helen PritchettJan 244 minMake Data Count in 20222022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
Helen PritchettMay 25, 20213 minBuyer Intent Data – reliable or bunkum?Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.
Helen PritchettJan 27, 20213 minWhy We Believe in the Subscription Data Model And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...
Helen PritchettJan 11, 20215 min2021 – The Year Microsegmentation Comes of AgeWhat’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
Helen PritchettDec 10, 20203 minFather Christmas is our Data HeroFather Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need...
Helen PritchettOct 14, 20205 minClean Data Brings Better SalesGood data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.
Helen PritchettSep 15, 20204 minWith the right data, targeting is easy (#datadrivenmarketing)Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.
Helen PritchettJun 23, 20204 minData-driven Marketing Has Never Been More Important.In the IT marketing world data is the key to our new normal and data-driven marketing has never been more important. But what exactly is it?
Helen PritchettMay 18, 20202 minIntelliData: Target Budget Holders With Real-time Data Accuracy Use IntelliData as a segmentation engine to target budget holders
Helen PritchettApr 21, 20202 minSpring Clean Your Data and Create Intelligence-rich LeadsSpring Clean Your Data and Create Intelligence-rich Leads
Helen PritchettFeb 14, 20202 minDataBeat – Beating At The Very Heart Of Your Business DataBeat gets right to the heart of your data, helping you identify your customers which have the most potential for profitability .
Helen PritchettJan 21, 20202 minIntelligent Data; the foundation of every marketing strategy Intelligent data is the foundation of every good marketing strategy.
Helen PritchettSep 11, 20193 minData in the News – September 2019 Welcome to our monthly look at data stories that are hitting the headlines ...
Helen PritchettAug 14, 20194 minData: The Science Behind the SilosAs usage of data increases, organisations must consider and act upon best practices for gathering, storing, usage, analysing, and reporting
Helen PritchettAug 7, 20193 minData in the News August 2019Here's our monthly look at data in the news for August 2019
Helen PritchettMay 9, 20192 minThe Value of Buying Personas in Helping Data Achieve its Potential Buying Personas are not new or innovative, but if you’re not using them you could be overlooking the true value of your data.
Helen PritchettApr 24, 20193 minGDPR; The Aftermath and What it Means for Personalised B2B MarketingIf you’re a B2B marketer have you survived GDPR? This article looks at the aftermath and what it means for personalised B2B marketing.
Helen PritchettApr 5, 20193 minThe Data Sourcing DilemmaWinning new business relies on making new contacts. To make new contacts you need fresh data. Where do you source this in the GDPR era?
Helen PritchettFeb 26, 20192 minData: How Do You Source Yours? It’s not rocket science; data-driven marketing is the key to brand stretch and the ability to develop prospects from top to bottom of funnel