With the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...

2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.

Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.

And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...

What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...

Father Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need...

Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.

Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.

In the IT marketing world data is the key to our new normal and data-driven marketing has never been more important. But what exactly is it?

Use IntelliData as a segmentation engine to target budget holders

Spring Clean Your Data and Create Intelligence-rich Leads

DataBeat gets right to the heart of your data, helping you identify your customers which have the most potential for profitability .

Intelligent data is the foundation of every good marketing strategy.

Welcome to our monthly look at data stories that are hitting the headlines ...

As usage of data increases, organisations must consider and act upon best practices for gathering, storing, usage, analysing, and reporting

Here's our monthly look at data in the news for August 2019

Buying Personas are not new or innovative, but if you’re not using them you could be overlooking the true value of your data.

If you’re a B2B marketer have you survived GDPR? This article looks at the aftermath and what it means for personalised B2B marketing.

Winning new business relies on making new contacts. To make new contacts you need fresh data. Where do you source this in the GDPR era?

It’s not rocket science; data-driven marketing is the key to brand stretch and the ability to develop prospects from top to bottom of funnel