In the IT marketing world data is the key to our new normal and data-driven marketing has never been more important. But what exactly is it?

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ProspectaBase has launched new data services designed to help you make the most of data intelligence to raise brand awareness, create demand

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DataBeat gets right to the heart of your data, helping you identify your customers which have the most potential for profitability .

Intelligent data is the foundation of every good marketing strategy.

Data in the news – our monthly round up of some of the top data stories making the headlines

Data gathering, development and profiling to generate smart data will give you the insight you need for successful IT marketing campaigns.

Are you giving your data a spring clean? Carrying out a data health check will not only help you with your GDPR compliance but it will also

It’s not rocket science; data-driven marketing is the key to brand stretch and the ability to develop prospects from top to bottom of funnel