ProspectaBase has launched new data services designed to help you make the most of data intelligence to raise brand awareness, create demand

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DataBeat gets right to the heart of your data, helping you identify your customers which have the most potential for profitability .

Intelligent data is the foundation of every good marketing strategy.

A subscription data model is a hassle-free approach to acquiring IT data intelligence for a desired period.

Welcome to our monthly look at data stories that are hitting the headlines ...

Welcome to our monthly look at data stories that are hitting the headlines ...

As usage of data increases, organisations must consider and act upon best practices for gathering, storing, usage, analysing, and reporting

Data in the news – our monthly round up of some of the top data stories making the headlines

Data is a key driver behind everything. In the week of Royal Ascot we look at how it is even inextricably linked with horse racing.

Data gathering, development and profiling to generate smart data will give you the insight you need for successful IT marketing campaigns.

Buying Personas are not new or innovative, but if you’re not using them you could be overlooking the true value of your data.

Are you giving your data a spring clean? Carrying out a data health check will not only help you with your GDPR compliance but it will also

Winning new business relies on making new contacts. To make new contacts you need fresh data. Where do you source this in the GDPR era?

With March 29th rapidly approaching we are still in Brexit limbo. Currently, the UK stands to leave the EU without the Prime Minister having been able to get...

It’s not rocket science; data-driven marketing is the key to brand stretch and the ability to develop prospects from top to bottom of funnel