Maximising Marketing Impact: The Power of Accurate Contact Data in the IT Industry
In IT marketing, leveraging precise and up-to-date contact information can amplify outreach efforts and drive unprecedented growth.
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Helen Pritchett
- Nov 16, 2022
- 4 min
2023 Starts Now!
Start planning now for 2023. We have taken a little time to reflect on 2022 and we hope it has been as busy a year for you as it has been...
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Helen Pritchett
- Sep 27, 2022
- 4 min
Data Health; what it really means and why you need it
If just having data was enough, those of us with databases would be home and dry; we’d all be making informed decisions, understanding...
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Helen Pritchett
- Aug 9, 2022
- 3 min
Great data works because …
“At its very core, data tells us what we need to do next. Data exposes inefficiencies and disadvantages. It reveals truths about our...
8 views0 comments
Helen Pritchett
- Jul 28, 2022
- 2 min
Do you need to target decision makers?
When you need sales, you need to contact the decision makers. No dilly dallying about with gatekeepers, you need to get straight to the...
5 views0 comments
Helen Pritchett
- Jun 30, 2022
- 2 min
Data Matters: Use the Best
ProspectaBase has been profiling, gathering, cleansing, and verifying data for nearly 25 years. Designed for the IT industry,...
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Helen Pritchett
- Apr 28, 2022
- 3 min
Customer Relationships – The Key to Success
We'd like to say a big thank you to all our customers. Why? Without you, ProspectaBase would not thrive, progress, or deliver on its...
3 views0 comments
Helen Pritchett
- Mar 18, 2022
- 3 min
Spring into Action to Prevent Data Decay
Reinvigorate your 2022 marketing strategy with a thorough database and marketing Spring clean.
21 views0 comments
Helen Pritchett
- Feb 7, 2022
- 4 min
Data: The Good, The Bad and The Ugly
With the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...
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Helen Pritchett
- Jan 24, 2022
- 4 min
Make Data Count in 2022
2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
18 views0 comments
Helen Pritchett
- Dec 14, 2021
- 3 min
A Festive Data Hero
It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...
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Helen Pritchett
- May 25, 2021
- 3 min
Buyer Intent Data – reliable or bunkum?
Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.
7 views0 comments
Helen Pritchett
- Mar 11, 2021
- 3 min
Ethical, Responsible, and Respectful Use of Data
What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage
31 views0 comments
Helen Pritchett
- Feb 9, 2021
- 3 min
Taking Data Seriously
Taking data seriously, anything else is not an option #b2bmarketing
28 views0 comments
Helen Pritchett
- Jan 27, 2021
- 3 min
Why We Believe in the Subscription Data Model
And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...
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Helen Pritchett
- Jan 11, 2021
- 5 min
2021 – The Year Microsegmentation Comes of Age
What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
33 views0 comments
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