We'd like to say a big thank you to all our customers. Why? Without you, ProspectaBase would not thrive, progress, or deliver on its...

Reinvigorate your 2022 marketing strategy with a thorough database and marketing Spring clean.

With the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...

2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.

It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...

Intent data isn’t bunkum, it is a sound and successful route to increasing interactions and sales.

What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage

Welcome to the March round up of some of the top data stories hitting the news so far this month ... UK declares that the EU ‘does not...

Welcome to our monthly round up of some of the biggest data related stories hitting the headlines ... #dataprotection #datamatters

Taking data seriously, anything else is not an option #b2bmarketing

And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...

What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...

Father Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need...

Data is likely to be one of the most valuable resources you have. Data, and the terms under which your customers permit you to use it,...

Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.

Read the latest top news stories focusing on personal data

Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.

Read our latest snippets of data in the news

Find out why data integrity matters and why you shouldn't compromise on it.

In the IT marketing world data is the key to our new normal and data-driven marketing has never been more important. But what exactly is it?