Data strategy

Helen Pritchett

Maximising Marketing Impact: The Power of Accurate Contact Data in the IT Industry

In IT marketing, leveraging precise and up-to-date contact information can amplify outreach efforts and drive unprecedented growth.

Helen Pritchett

Do you need to target decision makers?

When you need sales, you need to contact the decision makers. No dilly dallying about with gatekeepers, you need to get straight to the...

Helen Pritchett

Customer Relationships – The Key to Success

We'd like to say a big thank you to all our customers. Why? Without you, ProspectaBase would not thrive, progress, or deliver on its...

Helen Pritchett

Spring into Action to Prevent Data Decay

Reinvigorate your 2022 marketing strategy with a thorough database and marketing Spring clean.

Helen Pritchett

Data: The Good, The Bad and The Ugly

With the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...

Helen Pritchett

Taking Data Seriously

Taking data seriously, anything else is not an option #b2bmarketing