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    Customer Relationships – The Key to Success
    Helen Pritchett
    • Apr 28
    • 3 min

    Customer Relationships – The Key to Success

    We'd like to say a big thank you to all our customers. Why? Without you, ProspectaBase would not thrive, progress, or deliver on its...
    1 view0 comments
    Make Data Count in 2022
    Helen Pritchett
    • Jan 24
    • 4 min

    Make Data Count in 2022

    2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
    8 views0 comments
    2021 – The Year Microsegmentation Comes of Age
    Helen Pritchett
    • Jan 11, 2021
    • 5 min

    2021 – The Year Microsegmentation Comes of Age

    What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
    26 views0 comments
    Data Management and Consent – are you getting it right?
    Helen Pritchett
    • Nov 17, 2020
    • 3 min

    Data Management and Consent – are you getting it right?

    Data is likely to be one of the most valuable resources you have. Data, and the terms under which your customers permit you to use it,...
    12 views0 comments
    DataBeat – Beating At The Very Heart Of Your Business
    Helen Pritchett
    • Feb 14, 2020
    • 2 min

    DataBeat – Beating At The Very Heart Of Your Business

    DataBeat gets right to the heart of your data, helping you identify your customers which have the most potential for profitability .
    7 views0 comments
    Intelligent Data; the foundation of every marketing strategy
    Helen Pritchett
    • Jan 21, 2020
    • 2 min

    Intelligent Data; the foundation of every marketing strategy

    Intelligent data is the foundation of every good marketing strategy.
    6 views0 comments
    Data in the News – January 2020
    Helen Pritchett
    • Jan 14, 2020
    • 3 min

    Data in the News – January 2020

    Welcome to our first Data In The News for 2020. Bringing you some of the biggest data stories of recent weeks.
    7 views0 comments
    Data in the News – September 2019
    Helen Pritchett
    • Sep 11, 2019
    • 3 min

    Data in the News – September 2019

    Welcome to our monthly look at data stories that are hitting the headlines ...
    4 views0 comments
    Data in the news – our monthly round up of some of the top data stories making the headlines
    Helen Pritchett
    • Jul 11, 2019
    • 4 min

    Data in the news – our monthly round up of some of the top data stories making the headlines

    Data in the news – our monthly round up of some of the top data stories making the headlines
    2 views0 comments
    The Value of Buying Personas in Helping Data Achieve its Potential
    Helen Pritchett
    • May 9, 2019
    • 2 min

    The Value of Buying Personas in Helping Data Achieve its Potential

    Buying Personas are not new or innovative, but if you’re not using them you could be overlooking the true value of your data.
    2 views0 comments
    Are You Giving Your Data a Spring Clean?
    Helen Pritchett
    • Apr 24, 2019
    • 2 min

    Are You Giving Your Data a Spring Clean?

    Are you giving your data a spring clean? Carrying out a data health check will not only help you with your GDPR compliance but it will also
    8 views1 comment
    The Data Sourcing Dilemma
    Helen Pritchett
    • Apr 5, 2019
    • 3 min

    The Data Sourcing Dilemma

    Winning new business relies on making new contacts. To make new contacts you need fresh data. Where do you source this in the GDPR era?
    4 views0 comments
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