Helen PritchettApr 283 minCustomer Relationships – The Key to Success We'd like to say a big thank you to all our customers. Why? Without you, ProspectaBase would not thrive, progress, or deliver on its...
Helen PritchettJan 244 minMake Data Count in 20222022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
Helen PritchettJan 11, 20215 min2021 – The Year Microsegmentation Comes of AgeWhat’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
Helen PritchettNov 17, 20203 minData Management and Consent – are you getting it right?Data is likely to be one of the most valuable resources you have. Data, and the terms under which your customers permit you to use it,...
Helen PritchettFeb 14, 20202 minDataBeat – Beating At The Very Heart Of Your Business DataBeat gets right to the heart of your data, helping you identify your customers which have the most potential for profitability .
Helen PritchettJan 21, 20202 minIntelligent Data; the foundation of every marketing strategy Intelligent data is the foundation of every good marketing strategy.
Helen PritchettJan 14, 20203 minData in the News – January 2020Welcome to our first Data In The News for 2020. Bringing you some of the biggest data stories of recent weeks.
Helen PritchettSep 11, 20193 minData in the News – September 2019 Welcome to our monthly look at data stories that are hitting the headlines ...
Helen PritchettJul 11, 20194 minData in the news – our monthly round up of some of the top data stories making the headlinesData in the news – our monthly round up of some of the top data stories making the headlines
Helen PritchettMay 9, 20192 minThe Value of Buying Personas in Helping Data Achieve its Potential Buying Personas are not new or innovative, but if you’re not using them you could be overlooking the true value of your data.
Helen PritchettApr 24, 20192 minAre You Giving Your Data a Spring Clean?Are you giving your data a spring clean? Carrying out a data health check will not only help you with your GDPR compliance but it will also
Helen PritchettApr 5, 20193 minThe Data Sourcing DilemmaWinning new business relies on making new contacts. To make new contacts you need fresh data. Where do you source this in the GDPR era?