Helen PritchettSep 27, 20224 minData Health; what it really means and why you need it If just having data was enough, those of us with databases would be home and dry; we’d all be making informed decisions, understanding...
Helen PritchettAug 9, 20223 minGreat data works because …“At its very core, data tells us what we need to do next. Data exposes inefficiencies and disadvantages. It reveals truths about our...
Helen PritchettMar 18, 20223 minSpring into Action to Prevent Data DecayReinvigorate your 2022 marketing strategy with a thorough database and marketing Spring clean.
Helen PritchettJan 24, 20224 minMake Data Count in 20222022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.