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“At its very core, data tells us what we need to do next. Data exposes inefficiencies and disadvantages. It reveals truths about our...
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Helen Pritchett
- Mar 18
- 3 min
Spring into Action to Prevent Data Decay
Reinvigorate your 2022 marketing strategy with a thorough database and marketing Spring clean.
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Helen Pritchett
- Jan 24
- 4 min
Make Data Count in 2022
2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
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Helen Pritchett
- Mar 11, 2021
- 3 min
Ethical, Responsible, and Respectful Use of Data
What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage
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Helen Pritchett
- Mar 4, 2021
- 4 min
Data in the News – March 2021
Welcome to the March round up of some of the top data stories hitting the news so far this month ... UK declares that the EU ‘does not...
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Helen Pritchett
- Feb 9, 2021
- 3 min
Taking Data Seriously
Taking data seriously, anything else is not an option #b2bmarketing
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Helen Pritchett
- Jan 27, 2021
- 3 min
Why We Believe in the Subscription Data Model
And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for...
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Helen Pritchett
- Jan 11, 2021
- 5 min
2021 – The Year Microsegmentation Comes of Age
What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
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Helen Pritchett
- Dec 10, 2020
- 3 min
Father Christmas is our Data Hero
Father Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need...
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Helen Pritchett
- Nov 17, 2020
- 3 min
Data Management and Consent – are you getting it right?
Data is likely to be one of the most valuable resources you have. Data, and the terms under which your customers permit you to use it,...
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Helen Pritchett
- Nov 12, 2020
- 4 min
Data in the News – November 2020
US firms could gain access to Britons’ personal data via trade deal with Japan The personal data of Britons could be handed to US firms...
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Helen Pritchett
- Oct 26, 2020
- 4 min
Data in the News
Read part 2 of our data related "Data In The News" round up for October.
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Helen Pritchett
- Oct 14, 2020
- 5 min
Clean Data Brings Better Sales
Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.
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Helen Pritchett
- Oct 1, 2020
- 4 min
Data in the News – October 2020
Read the latest top news stories focusing on personal data
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Helen Pritchett
- Sep 16, 2020
- 4 min
With the right data, targeting is easy (#datadrivenmarketing)
Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.
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