What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage

And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for a specific, desired period. With marketing and sales focus often switching throughout the year and target audience demographics changing, a subscription-based approach is your most flexible option. It doesn’t tie you in to long term and complicated contracts. Furthermore, when considering an outright purchase of data vs a subscription approa

What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of marketing excellence. It is true that a database can be unwieldy and slightly daunting. Data is complex and multi-layered, which is why it can appear formidable. On the flip side, used well, data can open doors to a myriad of superb marketing opportunities leading to sales conversion for a stupendous pipeline. Good B2B marketers knows that a deep un

Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.

Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.