Black Friday and Cyber Monday marketing mayhem is just around the corner. Like it or loathe it, the American tradition has sailed across the pond and is here to stay. If you've got products or services, this is a great time to offer promotions and discounts to grow sales. But what's the smartest way of creating campaigns that will support lead generation and deliver the ROI you want? You can start by obtaining the type of smart contact data that will get your message in front

And how it can keep your CRM clean and up to date A subscription data model is a hassle-free approach to acquiring data intelligence for a specific, desired period. With marketing and sales focus often switching throughout the year and target audience demographics changing, a subscription-based approach is your most flexible option. It doesn’t tie you in to long term and complicated contracts. Furthermore, when considering an outright purchase of data vs a subscription approa

What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of marketing excellence. It is true that a database can be unwieldy and slightly daunting. Data is complex and multi-layered, which is why it can appear formidable. On the flip side, used well, data can open doors to a myriad of superb marketing opportunities leading to sales conversion for a stupendous pipeline. Good B2B marketers knows that a deep un

Father Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need permissions, opt-ins or data protection officers. He knows that we’d rather have presents whether we’ve expressly consented or not. Father Christmas is always welcome, which (we hate to say it) isn’t necessarily the case for marketing activities. In the real world, the use of personal data is a year-round concern for marketers. Since GDPR came into ef