What does it mean to use data in an ethical, responsible and respectful way? #datamatters #ethicaldatausage

Father Christmas skips through the festive season without a care in the world for data privacy or regulations. He doesn’t need permissions, opt-ins or data protection officers. He knows that we’d rather have presents whether we’ve expressly consented or not. Father Christmas is always welcome, which (we hate to say it) isn’t necessarily the case for marketing activities. In the real world, the use of personal data is a year-round concern for marketers. Since GDPR came into ef