• Helen Pritchett

Prospectabase Launches New Data Services

Updated: Mar 12, 2020

ProspectaBase has launched new data services designed to help you make the most of data intelligence to raise brand awareness, create demand and generate more leads.

Data-driven marketing is the key to brand stretch and the ability to nurture prospects from top to bottom of funnel. Using intelligent data to send personalised content and timely messaging to a targeted list is the best way to reach prospects. The right contact data will help you build trust and brand loyalty.

ProspectaBase is the only IT marketing database to use size criteria based on PC/network users, server numbers (virtual and actual) and data storage amounts. We offer a multitude of hardware searchable fields including storage vendor, server vendor and networking components.

The applications intelligence held includes:

· Database software

· Server virtualisation software

· Storage management software

· A host of security software applications

ProspectaBase has now gone a step further in demand creation excellence. In addition to its top-class IT contact database, it has recently launched a range of services designed to improve the use of and results from data. Whether you want to ensure you have clean data and are CTPS and GDPR compliant, or, wish to dig deeper into your database to find the most profitable prospects to target, we have an option that will suit you.

DataBeat: At the Heart of Your Data

DataBeat gets right to the heart of your data, identifying your customers with the most potential for profitability. The service enables you to understand or analyse your profitable customers, prospects or target market sweet spot and to use this knowledge to target other, similar, organisations.

PureData: Turn Web Form Fills Into Intelligence-rich Leads

PureData delivers clean and intelligent B2B marketing data for clients that carry out external digital content syndication via web forms or events badge scans.

This service eliminates ‘mickey mouse’ form fills to avoid compliance issues & injects only the most pure and accurate B2B data to your CRM. PureData turns dirty data into clean data and adds infrastructure intelligence to create intelligence rich leads for marketing.

InteliData: Target Budget Holders With Real-time Data Accuracy

InteliData is your solution to simple online data segmentation.

Data is transferred into our marketing automation engine and is cleansed and churned to create accurate, clean B2B marketing lists. Clean data can then be segmented according to campaign requirements and used as and when necessary, safe in the knowledge that you're targeting the right people at the right time with the right information.

Intelligent data is the foundation of every marketing strategy; use data from ProspectaBase to access unsurpassed contact data, technical infrastructure details & current supplier information.

CTPS Checker: Keep on the Right Side of Personal Data Regulations

CTPS Checker from ProspectaBase enables you to market with confidence knowing that any data you use is checked against CTPS records. ​Companies must ensure that the data they use is checked against the CTPS before individuals are contacted. Stay onside with the regulators by using clean data for engaged prospects.

​It's a legal requirement that companies don't make marketing calls to CTPS registered numbers. If you do, you're in breach of data protection legislation and liable for a fine.

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