• Tracey Twynham

IntelliData: Target Budget Holders With Real-time Data Accuracy



A new data service from ProspectaBase, IntelliData is your solution to simple online data segmentation. Data is transferred into a marketing automation engine and is cleansed and churned to create accurate, clean B2B marketing lists.

Clean data can then be segmented according to campaign requirements and used as and when necessary, safe in the knowledge that you're targeting the right people at the right time with the right information.

Why Do you need IntelliData?


Most companies that subscribe to data intelligence lists struggle with keeping purchased data up to date once it enters an internal CRM or marketing database. This undoubtedly results in data quality deterioration. With list subscriptions often carrying quite a hefty price, the consequence of deteriorating data is an inability to capitalise on the investment that you’ve made. The IntelliData service is designed to help you overcome this challenge.


Using IntelliData, customers gain access to all their target data intelligence and current IT budget decision makers or influencers via granular audience segmentation capabilities and real-time data updates. This functionality that means your data never deteriorates and your list never goes stale.


What Does IntelliData Offer?


  • Online data portal

  • Access to your target audience criteria through ProspectaBase

  • Real-time data updates

  • The ability to easily add new data to your personalised portal

  • Segmentation of targeted lists for personalised marketing or sales initiatives

  • Segmentation by vertical, size of business, geography, current vendor, installation sites or buying personas

  • Immediate production of data counts for scoping your next sales or marketing campaign

  • Granular data segmentation

  • The ability to export data lists with ease


IntelliData is your solution to simple online data segmentation.



Using IntelliData, your data is transferred into ProspectaBase’s marketing automation engine and is cleansed and churned to create accurate, clean B2B marketing lists. Your clean data can then be segmented according to campaign requirements and used as and when necessary. With IntelliData you can plan campaigns safe in the knowledge that you're targeting the right people at the right time with the right information.

This service provides IT budget holders with real-time data accuracy and ensures that you are always working within data protection and data privacy regulations and legislation.


A Little Bit of Background On ProspectaBase


ProspectaBase is a specialist database designed for the IT industry. Its end user data intelligence combined with vendor installation data provides insight which develops into lead opportunities, lead liaison and lead generation.


ProspectaBase contains 300,000+ UK contacts, 110,000+ IT budget decision makers and 140,000+ IT budget influencers


Vendor Installation Sites by Technology Remit include:

  • Data centre - 50,048

  • Business intelligence - 9,105

  • IT & network security - 49,996

  • Networking & telecoms - 9,834

  • Cloud - 93,996



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Contact Us

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Nortec House, 12 North Bar, Banbury, Oxon, OX16 0TB

Tel. 0800 36 88 343

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