• Tracey Twynham

How Smart is Your Data?

Smart data isn’t just your best chance of finding prospects, it’s your only chance.



Without smart data, the success of your next marketing campaign is in the lap of the gods. So, what’s your relationship with your data like? Can you trust it? Does it bring you the results you need?


With ever-changing buying habits and shifts in customer engagement, data-driven marketing has never been more prominent. To overcome these inevitable challenges, and to ensure GDPR compliance, there’s no denying that building an accurate marketing database is crucial.


Smart data is not an afterthought, it's the foundation of every marketing strategy. At ProspectaBase, we support your requirements and deliver unsurpassed IT industry contact data and technical infrastructure details, along with current supplier information.


Did you know?

  • Figures published by the ONS indicate that there are around 23,000 organisations in the UK with 100+ employees.

  • ProspectaBase contains data on 19,500 organisations with 100+ network users within an overall database of 350,000 records.

  • What is more, ProspectaBase holds information on key aspects of IT installations: e.g. infrastructure, database platform, total data stored, number of network users, renewals and associated project intelligence. 


Whatever your target audience, ProspectaBase can supply the data you need. Partnering with ProspectaBase will give you access to a database that contains 92% of the UK’s SME and corporate organisations. With our class-leading, GDPR ready data, ProspectaBase is sure to help your organisation reach the right level of company and contact.


Smart Data Matters




Smart data on the IT industry is the Holy Grail of technology marketers. With the rise of inbound content marketing, personalized content and timely, targeted messaging to engaged prospects is the best way to market your products. The right IT Industry contact data will help you build trust and brand loyalty. Data-driven marketing is the key to brand stretch and the ability to nurture prospects.

ProspectaBase is the only IT marketing database to use size criteria based on PC/network users, server numbers (virtual and actual) and data storage amounts.

​ProspectaBase holds a multitude of hardware searchable fields including storage vendor, server vendor and networking components.

The applications intelligence held in ProspectaBase includes database software, server virtualisation software, storage management software and a host of security software applications.

Core Principles of Data-Driven Technology Marketing


  1. The significance of segmentation

  2. The power of personalisation

  3. The importance of analysis

Three simple principles. Three vital principles.


Smart data enables you to capitalise on these principles by delivering your message to the right people, in the right job, at the right company and the right time. Your contact database is the nerve centre of your marketing activities. Each individual record captures all the customer touch points; previous purchases, buying behaviour, installed technologies and renewal information.


Segmentation enables marketers to conduct relationship-driven marketing that delivers results. The ability to segment is a key factor in the success of your marketing activity. With ProspectaBase you can segment at a personal or company level to drill down and target a very accurate audience.


The fine detail of the data enables marketers to personalise communication, sending messages to the right people at the right time.

Following this activity with regular and detailed analysis of behaviours and market intelligence builds in depth customer knowledge and a relationship that will bring dividends.


Smart data at your finger tips

Whatever your target audience, and no matter how granular you want to get, ProspectaBase can supply the data you need to hit your target.

Having the right IT Industry smart data will help you build trust and brand loyalty. Data-driven marketing is the key to brand stretch and the ability to nurture prospects from top to bottom of funnel. ​Successful lead generation derives from data-driven, smart, personalised marketing.


It's time to get smart ... and smart data leads to smart marketing.

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