Black Friday and Cyber Monday marketing mayhem is just around the corner. Like it or loathe it, the American tradition has sailed across the pond and is here to stay. If you've got products or services, this is a great time to offer promotions and discounts to grow sales. But what's the smartest way of creating campaigns that will support lead generation and deliver the ROI you want? You can start by obtaining the type of smart contact data that will get your message in front

What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of marketing excellence. It is true that a database can be unwieldy and slightly daunting. Data is complex and multi-layered, which is why it can appear formidable. On the flip side, used well, data can open doors to a myriad of superb marketing opportunities leading to sales conversion for a stupendous pipeline. Good B2B marketers knows that a deep un

Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.

Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.

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