It's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...

Taking data seriously, anything else is not an option #b2bmarketing

Good data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.

Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.

In the IT marketing world data is the key to our new normal and data-driven marketing has never been more important. But what exactly is it?