Helen PritchettDec 14, 20213 minA Festive Data HeroIt's that time of year again … The goose is getting fat, Christmas trees and decorations are up, fairy lights abound, letters to Father...
Helen PritchettFeb 9, 20213 minTaking Data Seriously Taking data seriously, anything else is not an option #b2bmarketing
Helen PritchettOct 14, 20205 minClean Data Brings Better SalesGood data management must focus on keeping data clean, which, in turn, will deliver better sales. Clean data brings ROI.
Helen PritchettSep 15, 20204 minWith the right data, targeting is easy (#datadrivenmarketing)Marketing tends to be more effective when it’s carefully targeted and the right data is crucial to the success of a marketing campaign.
Helen PritchettJun 23, 20204 minData-driven Marketing Has Never Been More Important.In the IT marketing world data is the key to our new normal and data-driven marketing has never been more important. But what exactly is it?