2023 Starts Now!
Start planning now for 2023. We have taken a little time to reflect on 2022 and we hope it has been as busy a year for you as it has been...
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Helen Pritchett
- Sep 27, 2022
- 4 min
Data Health; what it really means and why you need it
If just having data was enough, those of us with databases would be home and dry; we’d all be making informed decisions, understanding...
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Helen Pritchett
- Aug 9, 2022
- 3 min
Great data works because …
“At its very core, data tells us what we need to do next. Data exposes inefficiencies and disadvantages. It reveals truths about our...
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Helen Pritchett
- Jul 28, 2022
- 2 min
Do you need to target decision makers?
When you need sales, you need to contact the decision makers. No dilly dallying about with gatekeepers, you need to get straight to the...
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Helen Pritchett
- Jun 30, 2022
- 2 min
Data Matters: Use the Best
ProspectaBase has been profiling, gathering, cleansing, and verifying data for nearly 25 years. Designed for the IT industry,...
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Helen Pritchett
- Feb 7, 2022
- 4 min
Data: The Good, The Bad and The Ugly
With the start of the Winter Olympics, we’ve been thinking about the value of data and how it links with every facet of our lives. Data...
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Helen Pritchett
- Jan 24, 2022
- 4 min
Make Data Count in 2022
2022 - a year of innovation, embracing operational growth; strengthening all aspects of the data-driven B2B demand creation ecosystem.
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Helen Pritchett
- Jan 11, 2021
- 5 min
2021 – The Year Microsegmentation Comes of Age
What’s in your database? Data is truly magnificent. A plethora of information just waiting to be choreographed in the pursuit of...
33 views0 comments
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